StumbleUpon Launches Social Media Brand Advertising Platform

Wireless News
03-23-2011
StumbleUpon Launches Social Media Brand Advertising Platform
Type: News

StumbleUpon, a discovery engine, announced the availability of StumbleUpon Paid Discovery, its new social media brand advertising platform.

According to StumbleUpon, Paid Discovery enables brands to target customers using sponsored web and mobile pages within the StumbleUpon content discovery experience. By utilizing a variety of targeting options, reporting features and variable pricing and serving options, marketers and agencies can reach audiences most likely to engage with and share their content with others.
"Display ads fundamentally miss what is critical for brands: integrating relevant sponsored content with the intended user experience," said Garrett Camp, StumbleUpon CEO and co-founder. "With Paid Discovery, marketers and agencies can connect directly with customers interested in discovering their products and gain valuable insights into how their customers are engaging with them."

With Paid Discovery, brands can reach customers through in- stream promotion of entire web pages, micro-sites, mobile sites or videos. To reach their desired audiences, marketers can target StumbleUpon's base of more than 14 million users by age, gender, location, and more than 500 different topical interest areas. Paid Discovery only recommends a marketer's content to users who have expressed preference for a particular interest.

Paid Discovery provides marketers with a valuable set of engagement metrics, including the time spent by users with that brand's content and sharing behavior across StumbleUpon, Facebook, Twitter and email. Marketers pay only for every engaged unique user to their site. If a user likes a brand's content and shares it with others, Paid Discovery will recommend the content more often, leading to additional free viral traffic.

StumbleUpon is a discovery engine that recommends the best web and mobile content for each user. With more than 14 million users and more than 800 personalized recommendations per month, StumbleUpon is a way to discover peer-sourced content on the Internet.

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