Washington native to head Publicis creative unit here

Publicis in Mid America/Chicago CEO Barry Krause scoured thenation in search of the right person to head his shop's 30-personcreative unit. Krause's exhaustive hunt led him to Peter Nicholson,a group creative director at Goodby, Silverstein & Partners/SanFrancisco, who becomes Publicis in Mid America's chief creativeofficer on May 1.

With approximately $200 million in billings, Publicis is one ofthe city's top 10 agencies ranked by size, but it has not had anespecially high creative profile recently. With the addition ofNicholson, plucked from one of the nation's hottest creative shops,Krause is clearly looking to shake things up and give Publicis adistinctive image vis …